How Do Life Insurance Premiums Change by Age, Health, and Coverage?

Life insurance premiums usually rise as you age because pricing is tied to life expectancy, but an age-based chart is only a starting point. Health, tobacco use, sex, coverage amount, and term length can change a quote substantially. In 2024 Policygenius averages, a preferred-health nonsmoker buying $250,000 of 20-year term coverage paid far more at age 60 than age 50, and smoker averages were higher still.
How much does life insurance cost at age 50, 60, and 70?
For a comparable term policy, the published averages rise sharply from age 50 to age 70, but the available charts use different assumptions and therefore should not be blended into one promised rate. The useful approach is to treat each row as a defined scenario: applicant age, tobacco status, health class, death benefit, and term all matter.
The table below brings together two Policygenius publications. Its age-50 and age-60 figures are June 2024 averages from the Life Insurance Price Index for preferred-health nonsmokers buying $250,000 of 20-year term coverage. Its age-70 figures are September 2024 reported averages for nonsmokers seeking $250,000 of term coverage; that source does not state the same preferred-health assumption, so the figures are not an apples-to-apples continuation of the first two rows.
| Age and profile | Term and coverage | Average monthly premium | Source and date |
|---|---|---|---|
| Age 50, preferred-health nonsmoking woman | 20-year term, $250,000 | $43.55 | Policygenius Life Insurance Price Index, June 2024 |
| Age 50, preferred-health nonsmoking man | 20-year term, $250,000 | $56.19 | Policygenius Life Insurance Price Index, June 2024 |
| Age 60, preferred-health nonsmoking woman | 20-year term, $250,000 | $105.06 | Policygenius Life Insurance Price Index, June 2024 |
| Age 60, preferred-health nonsmoking man | 20-year term, $250,000 | $145.05 | Policygenius Life Insurance Price Index, June 2024 |
| Age 70, nonsmoker | 10-year term, $250,000 | $229 | Policygenius, September 2024 |
| Age 70, nonsmoker | 20-year term, $250,000 | $481 | Policygenius, September 2024 |
Age is not arbitrary. The Social Security Administration's 2022 period life tables provide mortality experience by single year of age and sex. That does not set an insurer's price, but it explains the underlying pricing logic: as age changes, the mortality assumptions used to assess risk change too.
Premium is the price. Protection is the amount and period the policy covers. Confusing those two ideas is where a rate chart becomes misleading. A low monthly figure may reflect a shorter term, a smaller death benefit, or a more favorable health class than the one an applicant receives.

Why is my life insurance quote higher than the rate chart?
A life insurance quote can be higher than a rate chart because charts describe a narrow sample profile, while underwriting evaluates the actual application. Policygenius states that its June 2024 index uses average rates from nine carriers and that results can vary by state, health profile, and carrier eligibility.
Use this four-part quote check to identify what changed:
- Match the health class. The age-50 and age-60 chart figures above assume preferred health. The National Association of Insurance Commissioners explains that an insurer may require health questions or a medical exam. It also notes that policies without detailed health information usually cost more and provide less coverage.
- Match tobacco status. In the Policygenius June 2024 data, a 60-year-old smoker seeking $250,000 of 20-year coverage averaged $321.69 monthly for women and $457.64 for men, compared with $105.06 and $145.05 for preferred-health nonsmokers. The Centers for Disease Control and Prevention states that smokers are more likely than nonsmokers to develop heart disease, stroke, and lung cancer, which helps explain why tobacco status can affect underwriting.
- Match the coverage amount. For 60-year-old preferred-health nonsmokers in the Policygenius June 2024 index, moving from $250,000 to $1 million of 20-year coverage raised the monthly average from $105.06 to $356.95 for women and from $145.05 to $503.73 for men.
- Match the term length. A longer period means the insurer is covering more years. Policygenius's September 2024 averages for a nonsmoking 60-year-old seeking $250,000 were $81 monthly for 10 years and $147 for 20 years.
Sex can also appear in illustrations. The SSA's 2022 tables are published separately for males and females, and the Policygenius June 2024 examples differ by sex for otherwise comparable preferred-health nonsmoking profiles. That is a population-level pricing input, not a substitute for the insurer's full underwriting review.
For a budget decision, compare like with like before focusing on the cheapest visible number. If a household is also weighing future housing costs, the timeline for coverage may need to fit decisions such as CCRC entrance fees, rental senior living, and aging at home. The policy is meant to cover a defined financial exposure, not to win a rate-chart comparison.
Is it too late to buy term life insurance after 60?
No, it is not automatically too late to buy term life insurance after 60, but availability and cost depend on the insurer, health, tobacco use, coverage amount, state, and chosen term. Policygenius reported September 2024 nonsmoker averages for $250,000 of term coverage at both age 60 and age 70, showing that term coverage can still be quoted at those ages.
Term coverage is designed for a specified period and is generally the lower-cost form of coverage for that period, according to the NAIC. The California Department of Insurance explains that term policies may run for one, five, 10, or 20 years, or to a specified age, and generally have no cash value. Its consumer guide also cautions that term insurance becomes more expensive as buyers age.
There are three different coverage questions, and they should not be treated as interchangeable:
- Term insurance: designed around a temporary need. It can offer more coverage for a limited budget, but the protection ends when the term ends unless the policy is renewed or another option applies.
- Cash-value insurance: intended to combine a death benefit with accumulated cash value. The California Department of Insurance says buyers typically pay more in the early years than for term coverage.
- Final-expense whole life: a smaller whole-life category that may be relevant to a narrower death-benefit goal. Policygenius reported September 2024 averages of $42 monthly at age 60, $52 at age 65, and $67 at age 70 for $10,000 of simplified-issue or guaranteed-issue final-expense whole life coverage.
The trade-off is coverage fit. Policygenius reported September 2024 whole-life averages of $820 monthly at age 60, $1,074 at age 65, and $1,457 at age 70 for $250,000 of coverage. Those figures are not a reason to favor or reject a policy type on their own; they show why the death benefit and duration should be decided before comparing premiums.
Renewal deserves its own line-item review. The NAIC says most term coverage can be renewed even after a health change, but the renewed premium is higher, and renewal rights may end at a certain age. Ask for the renewal price and the age limit in the policy rather than assuming today's premium describes every later year.
Frequently Asked Questions
How much does smoking raise life insurance rates by age?
The size of the increase varies by insurer, state, health profile, coverage amount, and term, so there is no universal smoking surcharge. In Policygenius's June 2024 averages for $250,000 of 20-year term coverage, a 50-year-old woman who smoked averaged $138 per month versus $43.55 for a preferred-health nonsmoker, while a 50-year-old man averaged $187.46 versus $56.19. At age 60, the corresponding averages were $321.69 versus $105.06 for women and $457.64 versus $145.05 for men.
Should I choose a 10-year or 20-year term when I am older?
The better length depends on how long the financial need is expected to last, not on age alone. Policygenius's September 2024 older-adult averages show that a 60-year-old nonsmoker seeking $250,000 of coverage averaged $81 monthly for a 10-year term and $147 monthly for a 20-year term; at age 70, the averages were $229 and $481. A shorter term may lower the price, but it ends sooner, so compare the policy period with the debt, income-replacement, or other obligation it is intended to cover.
Do men and women pay different life insurance rates?
They can. The Social Security Administration publishes separate period life tables by age and sex, and its 2022 table shows different mortality measures for males and females at the same ages. Policygenius's June 2024 preferred-health, nonsmoker averages for $250,000 of 20-year term coverage were also different by sex, although an individual quote can move because of health, tobacco use, state, coverage amount, and carrier rules.
Sources
- National Association of Insurance Commissioners: Life Insurance Buyer’s Guide
- California Department of Insurance: Life Insurance Guide
- Centers for Disease Control and Prevention: Health Effects of Cigarette Smoking
- Social Security Administration, Office of the Chief Actuary: 2022 Period Life Tables
- Policygenius: Life Insurance Price Index, June 2024
- Policygenius: Cost of Life Insurance for Older Adults
Disclaimer: This article is for general information only and is not financial advice. It does not take your personal circumstances into account, and past performance does not predict future results. Speak to a licensed financial professional before making money decisions.



